
Letter from the Editors
If you’ve followed Threadlines from the beginning on social media, you know this show started just for fun, with the goal of making people smile or laugh — but over the last year, it’s become so much more. That’s when Caitlin started dreaming of more.
Those dreams took the shape of a modern needlepoint magazine, one that would meet the growing groups of Millennial and Gen Z stitchers where they’re at, while never losing sight of the stitchers who’ve been around a lot longer. At first, it seemed like just that — a distant dream. Until Caitlin and Maureen met briefly at the Welcome Fall needlepoint retreat at St. Louis’s Needlepoint Clubhouse. That fateful introduction would turn the dream into a reality.
We both noticed a need to bring together the designers, shops, community, and stories behind every stitch in this fast-paced world. There’s so much news and so many cool stories to share. They just needed a home. We’re excited to serve the community in this way, providing everything from stitching tips to looks inside the communities and designers making needlepoint what it is today. As two journalists and ambitious stitchers, our strengths complement each other, and we quickly hit it off! We’re so excited to bring this passion project to life and share it with all of you. This magazine is for stitchers new and experienced, shop owners, designers — in short, for anyone who believes needlepoint is more than a hobby. It’s a culture. Our goal is to celebrate this community, preserve its stories, and create something you’ll want to keep on your coffee table, or next to your stitching chair. We hope you’ll enjoy reading!
About us!

CAITLIN SMITH
FOUNDER & PUBLISHER
A former newspaper reporter turned corporate girlie now storytelling in stitches and sentences. Her work has appeared in STL Magazine, Columbia Missourian, Chicago Sun Times network publications, York Daily Record, and other USA Today network publications.
Caitlin’s needlepoint journey began in 2023 after walking past a needlepoint store in St. Louis on her way to grab a coffee. She was a new mom searching for herself again in a new hobby and ended up finding an entire community in needlepoint. Now she’s on a mission to share the incredible stories within it and connect the industry in an entertaining and beautiful way. Caitlin is based in St. Louis with her husband, two daughters and dachshund.

MAUREEN LEE LENKER
FOUNDER &
EDITOR IN CHIEF
Maureen Lee Lenker is an award-winning entertainment journalist with bylines in The Los Angeles Times, The Hollywood Reporter, Ms. Magazine, Turner Classic Movies, and more. She previously worked as a writer at Entertainment Weekly for nearly nine years. Her stitch journey started with cross-stitching during the pandemic before she transitioned to needlepoint in 2023, looking for more variety in her stitching. Now, she’s a canvas addict, especially for anything pop culture, Halloween, or Christmas related, and the founder of Southern California’s Sand Dollar Stitch Club. Maureen is also the author of three novels — It Happened One Fight, His Girl Hollywood, and A Star Is Scorned. She is based in Los Angeles, CA where she lives with her boyfriend and their adorable rescue pup, Cosmo.